As expected, higher audience density at Capitol Hill led to greater impression volume, reinforcing its status as a crucial hub for outreach.
Despite differences in audience size, both Capitol Hill and Mar-a-Lago delivered a 9% higher VCR than benchmarks, proving the campaign is effectively reaching and engaging the right people in both locations.
Layering geo-targeting with audience segmentation based on behavioral and contextual data ensures our message connects with the right people, in the right places, at the right time.
DC Policymakers: Decision-makers within the policy landscape.
Media Influencers (with a focus on politics): Media influencers who operate within the political sphere, ensuring we avoid the broader social media influencer landscape.
Tech Industry C-suite and Decision Makers: Key decision-makers and influencers within the tech sector.
CTV/OTT Performance by Location
1
Capitol Hill
63,559
Impressions
62,976
Video Starts
61,803
Video Completes
98.14%
VCR (89% Benchmark)
2
Mar-A-Lago
6,658
Impressions
6,668
Video Starts
6,554
Video Completes
98.29%
VCR (89% Benchmark)