CTV/OTT
The 30-second CTV/OTT ad achieved a 98.81% VCR campaign-wide. This was a 1.45% increase from the full campaign, indicating that the message became even more effective as targeting narrowed.
The ad ran across trusted, premium platforms like Fox News, Hulu, and DirecTV, which likely contributed to strong performance by placing the message in environments aligned with audience values.
X (Formerly Twitter)
The 15-second video achieved a 31.44% view rate, meaning nearly one-third of users who began playback stayed for the full 15 seconds. This reflects high interest on a platform where users tend to scroll quickly past video content.
Contextual targeting allowed us to target individuals who have engaged with content that DOGE, Elon Musk, and adjacent influencers are frequently engaging with: IRS, DOGE, government waste, government spending, government efficiency, wasteful contracts, taxpayer dollars, and federal budget.
Given the reduced audience pool from tight targeting and high political ad demand, this view rate demonstrates strong content fit and successful targeting.
CTV/OTT
98.81%
184,255
Video Starts
182,068
Video Completes
182,897
Impressions
X (15 Second)
31.44%
View Rate
211,988
Video Starts
69,614
Video Views
221,446
Impressions