While the White House had the highest volume of impressions, traffic from the Eisenhower Executive Office Building narrowly outperformed in completion rate, suggesting a dense concentration of DOGE-aligned viewers highly receptive to the message.
Mar-A-Lago impressions, as expected, were limited by inconsistent presence of decision-makers and high competition for ad space. However, these ads still delivered a strong VCR well above the benchmark.
Retargeting delivered the top performance with a 98.91% VCR, highlighting the importance of repeat exposure for message retention. The success of retargeting confirms that viewers who encounter the message more than once—across devices and locations—are more likely to stay engaged through the full video, underscoring the effectiveness of the “surround sound” approach.
CTV/OTT Performance by Location
1
Eisenhower Executive Office Building
98.82%
VCR (89% Benchmark)
63,451
Video Starts
62,703
Video Completes
63,021
Impressions
2
The White House
98.80%
VCR (89% Benchmark)
86,520
Video Starts
85,484
Video Completes
85,785
Impressions
3
Mar-A-Lago
98.53%
VCR (89% Benchmark)
7,613
Video Starts
7,501
Video Completes
7,571
Impressions
Retargeting
98.91%
VCR (89% Benchmark)
26,671
Video Starts
26,380
Video Completes
26,520
Impressions