CTV/OTT
The 98.50% VCR remains 9% above benchmark, showing that once viewers start watching the 30-second ad, they are staying engaged to completion and maximizing message retention.
Video completions have increased from 68,357 in Week 1 to 70,232 in Week 2, reinforcing that the creative execution and strategic placement are well aligned with audience interests.
Device ID retargeting continues to enhance reach across devices, ensuring repeated exposure to our message across work, home, and other environments.
X (Formerly Twitter)
The X campaign launched on March 15 and in just four days has generated 25,646 video views with a 33% view rate. While we do not have an industry-wide benchmark due to variability in social media video performance, this view rate is higher than our past campaign performance on the platform.
CTV/OTT
98.5%
140,703
Video Starts
138,589
Video Completes
141,483
Impressions
X (Twitter)
33%
VCR
77,323
Video Starts
25,646
Video Completes
83,420
Impressions