Capitol Hill continues to be the most significant driver of campaign reach, accounting for 92% of total CTV/OTT impressions. With a 98.53% VCR—slightly above the overall campaign average—Capitol Hill’s policy-focused audience is demonstrating high engagement and alignment with the campaign.
Despite differences in audience size, both Capitol Hill and Mar-a-Lago are continuing to deliver 9% higher VCR than benchmarks, proving the campaign is effectively reaching and engaging the right people in both locations.
CTV/OTT Performance by Location
1
Capitol Hill
98.53%
VCR (89% Benchmark)
129,857
Video Starts
127,943
Video Completes
130,685
Impressions
2
Mar-A-Lago
98.16%
VCR (89% Benchmark)
10,846
Video Starts
10,646
Video Completes
10,825
Impressions