Top Domain Placements: www.cnn.com, www.nytimes.com, www.theguardian.com, www.wsj.com, www.businessinsider.com, www.huffpost.com, www.foxnews.com, nypost.com

Both banner creatives demonstrated consistent and effective engagement, each delivering a 0.11% CTR, which is 57% above benchmark.

Vertical 300x600 banner ads significantly outperformed others, with one version achieving a 0.59% CTR (744% above benchmark), showing that higher-impact vertical ad formats helped capture attention.

• Note: We do not recommend removing creative sizes in future campaigns based solely on performance. Maintaining a wide variety of ad sizes ensures maximum placement opportunities and increases the chances of appearing in multiple ad slots on a single page. This broadens overall reach and visibility, contributing to the campaign’s effectiveness.