Capitol Hill locations were core engagement drivers. House and Senate office buildings generated over 244,000 banner impressions with CTRs ranging from 0.10% to 0.11%, all above benchmark.
The White House and Eisenhower Executive Office delivered strong video metrics. These locations recorded 83%+ video completion rates, validating that these high-profile placements successfully captured and retained viewer attention.
Targeting NAPEO Member Companies staying at the Ritz-Carlton proved impactful. With 52,595 banner impressions and 128,377 video impressions, this location drove meaningful engagement among a key target audience.
While the retargeting pixel had a lower video completion rate of 62.67%, it still effectively re-engaged a highly targeted audience of those who had previously visited the campaign site, ensuring PEO Week messaging and visibility stayed top of mind with a key segment.
Banner Ad Performance by Location
1
Eisenhower Executive Office Building
0.11%
CTR (0.07% Benchmark)
96
Clicks
87,318
Impressions
2
House Office Buildings
0.11%
CTR (0.07% Benchmark)
184
Clicks
162,800
Impressions
3
Senate Office Buildings
0.10%
CTR (0.07% Benchmark)
86
Clicks
81,987
Impressions
4
The White House
0.09%
CTR (0.07% Benchmark)
81
Clicks
91,573
Impressions
5
Ritz-Carlton, Pentagon City
0.12%
CTR (0.07% Benchmark)
62
Clicks
52,595
Impressions
Retargeting
0.96%
CTR (0.07% Benchmark)
10
Clicks
1,039
Impressions
Online Video Performance by Location
1
Eisenhower Executive Office Building
82.40%
VCR (65% Benchmark)
105,750
Video Starts
87,142
Video Completes
106,862
Impressions
2
House Office Buildings
81.97%
VCR (65% Benchmark)
115,122
Video Starts
94,361
Video Completes
116,328
Impressions
3
Senate Office Buildings
83.30%
VCR (65% Benchmark)
114,093
Video Starts
95,037
Video Completes
115,090
Impressions
4
The White House
83.31%
VCR (65% Benchmark)
107,202
Video Starts
89,312
Video Completes
107,780
Impressions
5
Ritz-Carlton, Pentagon City
81.95%
VCR (65% Benchmark)
127,461
Video Starts
104,453
Video Completes
128,377
Impressions
Retargeting
62.67%
VCR (65% Benchmark)
225
Video Starts
141
Video Completes
225
Impressions