Capitol Hill continues to be the most significant driver of campaign reach, accounting for 90% of total CTV/OTT impressions. With a 98.64% VCR—above the overall campaign and Mar-a-Lago segment average—Capitol Hill’s policy-focused audience is demonstrating high engagement and alignment with the campaign.
Despite differences in audience size, both Capitol Hill and Mar-a-Lago are continuing to deliver high-quality engagement with VCR above benchmarks, proving the campaign is effectively reaching and engaging the right people in both locations.
Audience Segmentation:
We’re layering our geo-targeting (Capitol Hill and Mar-a-Lago) with behavioral and contextual audience segmentation to reach a broad swath of DC policy influencers. Without relying solely on labels or party affiliation, we believe there is strong overlap with the DOGE audience within our targeting parameters. With device ID retargeting, those who engage with the content—particularly those who resonate with the government efficiency messaging—are being re-targeted across platforms and devices. This approach naturally reinforces messaging among high-intent audiences, including DOGE-aligned audiences.
Primary audience segments
DC Policymakers: Decision-makers within the federal policy landscape.
Political Media Influencers: Focused on those operating in the political space, not the broader or lifestyle-focused social media landscape.
Tech Industry C-suite and Decision Makers: Key decision-makers and influencers within the tech sector.
CTV/OTT Performance by Location
1
Capitol Hill
98.64%
VCR (89% Benchmark)
200,589
Video Starts
197,860
Video Completes
201,966
Impressions
2
Mar-A-Lago
98.21%
VCR (89% Benchmark)
13,146
Video Starts
12,911
Video Completes
13,115
Impressions