X paid ads drove 70%+ of page traffic, with the 30s ad outperforming the 15s ad in site visits due to its longer time in market.
105 total users visited the landing page, with 89% being first-time visitors, indicating strong reach to new audiences.
Mobile made up 75% of visits, consistent with social media behavior and reinforcing that our campaign landing pages should continue to be optimized for mobile.
Organic social (Twitter + LinkedIn) contributed <10% of traffic, suggesting minimal traction without paid amplification.
This was an awareness-focused campaign, designed to prioritize reach, impressions, and video completions rather than direct web traffic.
Platforms like CTV/OTT do not offer clickable ads, so direct traffic from these channels is unlikely; instead, success is measured by message exposure and audience recognition.
If increasing website traffic becomes a higher priority, we recommend transitioning from a mixed-media approach to a static-driven strategy. This shift would allow us to focus on driving clicks to websites, rather than video views and VCRs, which are more effective for content consumption and broader awareness.
109
Visitors
126
Page Views
Source
Views
80 / 76.19%
9 / 8.57%
7 / 6.67%
4 / 3.81%
3 / 2.86%
2 / 1.90%
20
Desktop: 19.61%
2
Tablet: 1.96%
79
Mobile: 77.45%
1
Smart TV: 0.98%
57
30 second: 71.25%
23
15 Second: 28.75%